DECA helps students develop skills and competence for marketing careers, build self-esteem, experience leadership and practice community service.

DECA is committed to the advocacy of marketing education and the growth of business and education partnerships.

DECA Inc. Creed

I believe in the future which I am planning
for myself in the field of marketing
and management, and in the opportunities
which my vocation offers.

I believe in fulfilling the highest measure
of service to my vocation, my fellow beings,
my country and my God-
that by so doing,
I will be rewarded with personal satisfaction
and material wealth.

I believe in the democratic philosophies
of private enterprise and competition, and
in the freedoms of this nation-that these
philosophies allow for the fullest development
of my individual abilities.

I believe that by doing my best to live
according to these high principles,
I will be of greater service both to myself
and to mankind.

Goals of DECA Inc.

• To prepare marketing education students to take their proper places in the business world
• To develop leadership characteristics
• To develop self-confidence and self-acceptance
• To develop a greater understanding of our competitive, free enterprise system
• To further develop occupational competencies needed for careers in marketing, management and entrepreneurship
• To develop high ethical standards in personal and business relationships
• To develop effective international relationships
• To develop a greater awareness of career opportunities in marketing
• To develop greater proficiency in communication
• To develop greater appreciation of the responsibilities of citizenship
• To develop a healthy competitive spirit
• To develop social and business etiquette